Beyond the bar: Rawninety's exclusive collaboration with ELECTRIC.
Melbourne’s nightlife just leveled up. When the team behind the iconic Good Bar Company took over Electric, one of the city’s most sought-after venues, they had more in mind than just curating world-class cocktails and hosting superstar DJs. They envisioned something truly unique for their members—a fusion of high-energy nightlife and personalised style.
In the heart of Melbourne, Electric Bar isn’t just about a night out; it’s about belonging. So, when they decided to create a membership experience that was more than just an entry card, they turned to us at RAWNINETY to bring their vision to life. Not a standard medallion, but a bespoke ring, tailored for each member, featuring their personal preferences—what music they vibe to, the drinks they love, and more.
We took our signature Mickey 1.0 and 2.0 rings and infused them with Electric’s iconic identity, incorporating their famous three lightning bolt strikes on the face. The result? A bold, wearable piece of art that’s as unique as the member who wears it. This isn’t just a ring; it’s a symbol of style, identity, and connection to one of Melbourne’s most influential nightlife venues.
At RAWNINETY, we’re all about pushing boundaries, creating pieces that speak to individuality, and this collaboration with Electric embodies exactly that.